Wald + Asphalt Logo
in cooperation with Anita Hunke and Johanna Marin
- Logo designs
- Logo customization
What was the artist thinking?
In my eyes, as a traceur, I see the many cuboids as typical obstacles in Parkour / Art du Déplacement. Much of what we overcome has roughly this shape. At the same time, the arrangement of these structures also looks like a big city, our usual training environment. And finally arrows to express movement and play.
In the development process there were many other ideas, which after initial feedback, were then not pursued further and refined. Personally, I liked the logo combination with icons, which could have been used very well in the flyer layout. Maybe you have an application for this idea? Write me ASAP!